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ATM---How-does-a-retailer-decide-
ATMs or Automated Teller Machines, are an essential part of modern life.
In many families both the adults work, making it impossible to reach the bank to withdraw cash. ATMs do make this possible.
ATMs are of two basic types, hole in the wall machines set into a reinforced bunker, and retailer cash machines, standing in shops and other premises. Retailer cash machines may be front or rear loading.
Why are there so amany ATMs? Retailers want one in their premises. ATMs attract customers and over half of the money withdrawn from a retailer ATM is spent on the premises. There are some costs involved, with the reatiler paying for phone line costs and power consumption of the ATM, so there has to be substantial benefits for so many retailers to be clamouring for an ATM.
Retailers have several choices. They can choose which bank network the ATM is connected, though the ATM will process transactions from customers of all banks.
The reatiler can also choose to load the ATM with their own cash takings, saving bank charges and loading charges from Cash in Transit companies. This depends on the retailer having sufficient high quality notes to load the ATM once or twice aweek, few people want to be doing this on a daily basis because it must be done with the premises in a secure condition and out of opening hours.
As an alternative to loading their own cash, retailers are increasingly asking the ATM providers to organize cash loading. A security company will survey the site, talk to the retailer about what is required in terms of security procedures, and assume responsibility for loading the machine.
Retailers have a choice between front and rear loading machines. Rear loaders have to be accessible from front and rear, so are usually inserted in a solid wall, with an office or store room at the rear, where the loading can take place. Rear loaders are much more secure from a cash loading perspective.
Front loading ATMs take up least space, but the security procedures when the ATM is being loaded are more intrusive. The premises will need to be locked, at the very least, while the safe is open and money is being carried through the shop.
Ventura is a professional writer who writes about a wide range of
topics. You can find more information and resources on STDs at www.atm-services.info.You
can find more of Ventura' s work at www.escapeteaching.com |
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