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The-Elements-and-Principles-of-Graphic-Design-
Graphic design is actually the art and process of combining
text and graphics to communicate an effective language in
the design of logos, brochures, newsletters, posters and in
fact, any type of visual communication. This is achieved by
using the elements and principles of graphic design.
Always keep the design and layout of the graphic design as
simple and clean as possible, as the more cluttered it is,
the more difficult it is for the customer to find the
important stuff! When using colors in your graphic design,
it is better to use colors from your set of corporate colors.
This is because you should present consistency in all your
advertisement media, so that people will know how consistent
you actually are! Never use all the colors of the rainbow
in one design as this only confuses the customer. Perhaps
2 or 3 colors form your corporate color should be enough
for your design!
There are tons of free fonts found in the Internet to
incorporate in your graphic design. However, it is not
always that you can use all of them. Use a single font
for the content of your design, and if required, you
could use a different, like a bolder and louder font,
for the headings and titles of your graphic design.
Using too many fonts only makes the graphic design look
messy, and proves to confuse the audience. It is always
beneficial to use images in the design of your brochures,
company profiles, menus, etc. This way, you can entice
your customers by illustrating your points through the images.
In graphic designing, it is important to use contrast colors
for the background and the font. If the font is a dark color,
then a lighter colored background is preferred. Usually a
black and white combination is preferred! While creating
your graphic design, it is vital to stand back every once
in a while to squint at your creation. Then notice the line
of text and images in the graphic design. They should
actually direct your customer's attention from the top of
the page to the bottom, all in a seamless movement.
If the line seems to be out of place, rearrange the matter
to get a straight line.
When planning your graphic design, the traditional form of
'Z' movement is better where your eye starts at the top
left to go to the top right, then making a diagonal to
the bottom left to finally end up in the bottom right.
This is great for advertisements using lots of graphics
or images. Always keep white or empty space in the layout
to give some rest to the eyes, and some clarity to the
existing information.
These can all be considered to be the elements of
graphic designing. Follow them ,to produce a graphic design
worth remembering!
Article written by Thomson Joseph.
Author Bio::
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Thomson Joseph.
flash web design
flash website design
email: selina_remic@yahoo.com
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